Web Applications: The best of both Web Design and Web Development worlds.

A viable, value-added e-business venture necessarily involves a Web Application. While a Web Application incorporates both web design and web development ... it's a simple case of 1 +1 > 2.

Web Applications: True E-Business at Your Fingertips!

A Skilled Webs' Web Application is a tailor-made online entity that provides your customers with an attractive, easy-to-use, and convenient way to learn about your business and what it has to offer them -- interactively.

Furthermore, a Skilled Webs' Web Application provides:

• Copy that gains favorable positions in search engines

• Automated tools to help you find customers

• Features that let you obtain, retain, and cross-reference detailed information about your customers

• Technology to deliver marketing communications to them and actively measure varying degrees of response.

Skilled Webs' Web Applications also allow you to simultaneously “test market” by comparison alternate versions of your organization’s web site to measure relative effectiveness both in attracting customers and generating subsequent response.

In addition, they are designed so that you yourself, without knowledge of coding or technical particulars, can change web site content anytime if desired. No billable hours to a web designer or developer. Less downtime. No headaches.

Is all the complexity worthwhile? Absolutely. It’s the reason large companies employ IT departments. Now you can have one, too, without the enormous cost associated with in-house IT.

The baby without the bath water.

Just Compare

A simplistic web design with minimal or no web development leaves you facing a daunting array of disadvantages:

• Less favorable position on popular search engines due to sloppy copy and absent keywording.

• No capacity to collect information about your customers or manipulate that information to improve marketing efficiency based on actual metrics

• Increased downtime for updates

• Increased maintenance cost due to the necessity of engaging the web designer for even the smallest content changes

• No way to differentiate levels of response from customers (e.g., e-mail unopened versus e-mail opened but not replied to versus full response)

• Misleading information based on faulty web development tools like “dumb” hit counters that do not measure first response only

• A potential perception by customers and competitors alike of organizational shoddiness

In short, little bang and fewer bucks.

A Skilled Webs' Web Application, on the other hand, delivers:

• Improved search engine visibility

• Objective, accurate marketing metrics to aid your decision-making

• Fast and easy updates with no additional out-of-pocket cost

• Custom responses to unique user requests

• Memory for registration, login, and security

• Optional "liquid layout" (no annoying horizontal scrollbars)

• Strict XHTML and CSS coding to provide easy maintenance and upgrades